I've never understood the importance of a newspaper. For as long as I could remember, I've watched my father sit in the kitchen, with his hot cup of coffee in one hand, and newspaper in the other. As I was growing up, the only time I ever looked in the newspaper was for the Sunday comics. I'd always see the Daily News sitting on the counter and never picked it up. By the time i was old enough to wonder what was going on in the world, I had everything right in front of me. If I ever needed to know something I'd either turn on my computer or the closest television. These days anything anyone would need to know could be found on the internet. Technology has greatly influenced this century and the way we communicate. In "New Media and the Slow Death of the Written Word" the author Mark Zeltner, explains how traditional print mediums have some serious problems that need to be addressed. He states that he has not given up his love for the written word, but he has become excited about the possibilities of new media. Although he loves all the things you can do with new media, he believes there was one thing missing, no rules. For this, Mark created ten rules for students learning to write for the new media.
Mark's first rule "Just the facts, or keep your writing tight, tight, tight.", states that there should be short paragraphs, simple active sentences, and every word should be treated as a valuable jewel. I agree with this rule. Every time i read a blog on the computer, I find i can get easily uninterested if there are no breaks in between long, lengthy paragraphs. To modify this rule, I think that for some instances a paragraph could be long, if it stays on topic. For example, If i was writing an essay, and the paragraph was a little long, but never took off topic, it should be acceptable.
The second rule is "Anything Over a Screenful is Wasted." This rule states that you shouldn't make the reader scroll too much. Scrolling is "hard on the eyes and lessons the readers ability to comprehend and understand what is written." The second part to this rule is how the author should make sure that they set up the view appropriately. This is to make sure that you don't create an "unnatural break" to scroll down during an exciting part of the text. I agree with this rule.
The third rule is "No Page is an Island." This rule states that you should "think in modules, preplan possible paths for your reader, and insure that important information is impossible to miss" You have to make sure a reader won't miss an important detail and not have to worry if they are not able to get back on track. The main point is to think about how you are going to organize a paragraph first before you write it.
"When to embed images and when to just write" is the fourth rule. This rule basically states how a picture could mean a thousand words, and when to use it-- or not to use it. The times when it's okay to use a picture is when the "picture can convey a meaning more effectively then written word." According to Zeltner, you shouldn't use pictures if they are just scattered in an article, because that can throw off and distract the reader. He also states that every computer is different, and what can work perfect on one computer can not even show up on another.
The fifth rule is "Did you hear that?" This rule is to see what times sound is more important then words. The sound of someone's voice can make it a lot easier to understand then just words. The pitch or tone can chance the whole view of a sentence. He also states how music can be put into the background of a website. I agree with this rule but I don't agree with the music on a website. For me, music is very distracting as I am trying to read something, so I believe that the music would distract a person, more then anything else.
"Did you see that?" is the sixth rule. This rule is for when video clips are more important then words. Zeltner states that videos are most effective when you are trying to show someone a mood, and words can describe it. Its kind of like one of those "you had to be there" moments. He says that videos should not be used when they are more then 3o seconds, because they can become tiresome and boring. I agree with this rule because I'm one of those people who need to see something to believe it, and having a video in an article can make the article so much more exciting, as long as the video isn't too long.
"When to use descriptions and definitions" is the seventh rule. It states that all footnotes should be linked back to the main page. I don't agree with this rule. I don't think that articles should have footnotes because I know from experience if I get distracted by something and click to another page, odds are that I'm not going back to the original page.
The eight rule is to use hyperlinks off your document sparingly and to gather your related links to the appendix of your document. In other words, hyperlinks can draw the reader away from your original document, but at the same time it can allow the writer to link other sites that support their information. I also don't agree with this rule. I don't think a writer should use hyperlinks at all, only at the very end of their article, all the way to the bottom so people don't go from the authors article to somebody else's article with all the same information.
The ninth rule is "Sidebars are an important part of every document." According to Mark, sidebars are an excellent way of taking advantage of the non linear nature of new media documents without running the risk of exciting the reader away. A sidebar could add material that could stand alone. I agree with this because it's not too little and its not too much. It sights the websites you've used but at the same time it doesn't distract the reader.
The tenth and final rule states why content and form are so important. In other words, think about form and how it works with your content, don't distract but add to the mood and meaning of what your writing. The audience likes to read things they can relate to. For example, I'd rather read an article that has a lot of meaning put into it then an article that just has a lot of facts.
In conclusion, the written word is in fact not dead. We just cannot depend on words alone to carry on with life today. It's best to combine the two together to make things better and more interesting for the reader. The New Media is a huge step for the written word, and this can hopefully become better with the 10 rules of Mark Zeltner.